Contestants must direct consumers to (English) or (Spanish), and the toll-free Centers for Medicare and Medicaid (CMS) call centers    (1-800-318-2596) (English and Spanish) in their Tools.  Contestants will create relevant, timely, culturally competent educational Tools for reaching adult women as consumers and family health care decision-makers.

Eligible Contestants

1) Shall have registered to participate in the Challenge under the Official Rules;

2) Shall be comprised of at least two (2) persons, preferably with a combination of technical expertise that may include design, social media, public health, and health communications expertise.  Multi-disciplinary teams are encouraged to apply;

3) In the case of a private entity, shall be incorporated in and maintain a primary place of business in the United States;

4) Shall be made up of persons at least eighteen (18) years old at the time of entry and citizens or permanent residents of the United States;

5) Shall have complied with all the requirements set forth herein; and

6) May not be a Federal entity or Federal employee acting within the scope of their employment.

Submission Requirements

1) All Tools must be submitted through the Care Counts: Women, Families, and the Affordable Care Act Challenge Contest page on

2) All Tools must specify Spanish or English audiences.  If Spanish, the submission must also include English translation in a separate PDF document.

3) All Tools must be submitted with a one-paragraph description of the Tool for promotional and public voting purposes. The paragraph should be no more than 100 words, in a PDF document.

4) All Tools must be submitted with a Promotion/Outreach plan as a PDF document, double-spaced, 12 point Times New Roman, and no longer than 2 pages in length.  The Plan should demonstrate the Contestants’ understanding of the target audience and how to reach that audience with the Tool.

5) Endorsement of private products, services or enterprises is prohibited.

6) References to Congress, legislation or tools that otherwise suggest or promote lobbying are prohibited.

7) Tools that contain obscene or offensive information will be disqualified.

8) All Tools must refer to two or more of the 22 covered preventive services for women. See

9) All Tools must direct consumers to (English) or (Spanish), to promote enrollment in the Marketplace.

10) All Tools must mention the toll-free Centers for Medicare and Medicaid (CMS) call centers (1-800-318-2596) and 1-855-889-4325 (TTY/TTD).

11) Mention of websites other than (English), (Spanish), or is not permitted.

12) Tools should not include any personal identification information (i.e. name, address, Social Security number).

13) Contestants may submit an entry in each language category, for a limit of two (2) entries per Contestant.  Contestants may also submit their Tools in multiple formats, for example, a print tool that can also be formatted for the web, but this is not a requirement of the Challenge. 

14) Contestants may build upon or tailor existing Tools to integrate the Affordable Care Act key provisions noted under the Contest Guidelines above.

15) Both color and black/white submissions are acceptable.    

16) Video submissions must be 3 minutes or less in length.

17) All submissions must be 508 compliant. See for more information.

Winners and Recognition

Winners will be identified and notified prior to the date of public announcement.  All winning Tools will be featured on and disseminated via social media channels, including but not limited to HHS and HRSA Facebook, Twitter, and YouTube pages.  There will two (2) First Place Winners, and two (2) Second Place Winners (for more details, see item 6. Winner Selection and Judges above).

Intellectual Property Rights

Each contestant grants the Challenge (HRSA) and others acting on behalf of the Challenge an irrevocable, royalty-free, non-exclusive worldwide license to use, copy for use, distribute, display publicly, perform publicly, create derivative works, and license others to do so for the purpose of the Challenge and/or for the purpose of raising awareness of how to enroll in the Marketplace and ACA provisions for adult women consumers.


Except where prohibited, participation in the Challenge constitutes the winning Contestants’ consent to use of its name, likeness, photograph, voice, opinions, and/or hometown and state by HRSA for promotional purposes in any media, worldwide, without further payment or consideration.


Contestants warrant that they are the sole author and owner of the Challenge submission and that the contest submission completely originates with the Contestants, that it does not infringe upon any copyright or any other rights of any third party of which the Contestants is aware, and if free of malware.


By entering, each Contestant team agrees to: (a) Comply with and be bound by these Official Rules and the decisions of the Challenge and judges which are binding and final in all matters relating to this Challenge; (b) Assume any and all risks and waive claims against the Federal Government and its related entities, except in the case of willful misconduct, for any injury, death, damage, or loss of property (including any damage that may result from a virus, malware, etc. to HRSA  systems), revenue, or profits, whether direct, indirect, or consequential, arising from the Contestant’s participation in the Challenge, whether the injury, death, damage, or loss arises through negligence or otherwise. The Contestant shall be liable for, and shall indemnify and hold harmless the Government against, all actions or claims for any claim, demand, judgment, or other allegation arising from alleged violation of an individual’s trademark, copyright, or other legally protected interest in Tools submitted to HRSA- provided, however, that Contestants are not required to waive claims arising out of the unauthorized use or disclosure by the Sponsor and/or Administrator of the intellectual property, trade secrets, or confidential business information of the Contestant; (c) Be responsible for obtaining their own liability insurance to cover claims by any third party for death, bodily injury, or property damage, or loss resulting from an activity carried out in connection with participation in the Challenge, and claims by the Federal Government for damage or loss to Government property resulting from such an activity; and (d) Indemnify the Federal Government against third party claims for damages arising from or related to Challenge activities. 

Privacy Policy

Challenge Sponsor collects personal information from the contestant when the contestant enter the Challenge. The information collected is subject to the ChallengePost privacy policy located at This will be changed- waiting for new platform.

General Conditions

HRSA reserves the right to cancel, suspend, and/or modify the Contest, or any part of it, for any reason, at HRSA's sole discretion.  Participation in this Contest constitutes a contestant's full and unconditional agreement to abide by the Contest's Official Rules found at