This print, email, and social media campaign uses colorful illustration and simple, approachable English language to engage and direct women to HealthCare.gov and health services available. The poster echoes the color and content of the HealthCare.gov website for a smooth transition to the website.

Printed posters will be located where low- to moderate-income women frequent: public transportation, libraries and religious centers. In electronic form, community leaders and healthcare providers will be urged to use the poster on their website, email and post to social media. This ensures women are exposed to the message multiple times throughout the campaign.